There is no doubt that meetings are always the best tool to make ourselves known. It also happens in business, of course. Also, Trade missions help us to complete the market research that we did before from our own offices. It allows us to approach and meet the market where we want to export and most importantly, meet some potential companies to collaborate. The traditional face-to-face meeting is always the best way to start building a relationship.
Our colleague Laura Amores will participate in TASTE SPAIN, a promotional event for Spanish products in Austria where many professionals coming from the local food industry (importers, retailers, chefs…) will visit to know the complete and tasteful offer of Spanish products, not only Olive Oil but even cheese, jams, snacks, wines and drinks.
They will have the opportunity to taste our olive oils and learn more about our company and products with colleague Laura.
TASTE SPAIN will take place next 15th May in the Melia Hotel in Vienna and it will be organized through ICEX-the Economic Office of the Spanish Embassy.
On the other hand, our colleague Luis Diaz is the one participating in this Trade Mission to Canada from 8th to 11th of May which is being organized by Extenda-the Andalusian promotion agency.
He will travel to Toronto and Montreal to meet with some of the key players in the food industry in both regions.
Besides, he will visit SIAL Canada, the main food fair in the country, to get a more complete view of the gastronomic offer in the market.
According to him, “We are very interested to export BETIS to Canada because it is one of the bigger markets of that region. We are one of the most popular brands in the USA for many decades so we have many experiences to share with the neighboring country.
Consumers in Canada already know about the health benefit of the olive oil and they usually cook with it”.
If summer is almost beginning in Europe and North Hemisphere, it is the right time to be involved in the launching and development of our products in these markets. BETIS continues flying high during 2023!