BETIS OLIVE OIL entered in new markets in 4 of 5 continents during 2022
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  • BETIS OLIVE OIL entered in new markets in 4 of 5 continents during 2022

BETIS Olive Oil continues its International expansion one more year and 4 new countries were already joined to our list during this year: Estonia, Ghana, South Korea and US Virgin Islands.

From the Far East in Asia, South Korea is a country with more than 50 million people.

A great collaboration on marketing purpose is being developed with our local partner which will make sure the brand positioning in a long term view. Extra Virgin Olive Oil and some flavours are being introduced in the market.

On the other hand, Africa will be the continent with a higher population grow during this century according to the United Nations Population Prospects.

Ghana is a model of stability in West Africa. The middle class is fast emerging and consumers are increasingly embracing western brands, products and lifestyles.  A complete 20´FCL compound of Olive Oil and Extra Virgin Olive Oil was already delivered in Accra and our products will be in top 25 stores of the country.

It is well known that Betis is already a very traditional brand and a market leader in Puerto Rico & USA but finally we found during this year a perfect business partner for US Virgin Islands (St. Thomas, St. Croix, and St. John’). The first complete 20´FCL was already delivered over there.

Nearest in Europe, Estonia is the northern most of the three Baltic countries which has long been influenced by different cultural traditions as Swedish, Russian and Fin ones. In fact, there is only 80 km till Hensinki.

A consolidate container with another Spanish food supplier was delivered with some pallets of our Extra Virgin Olive Oils in tins & glass bottles. This is a good solution that we can also develop for a more flexible introduction of our products and to avoid to charge so much stock in a first stage.

Of course we are very happy with these figures, however 2022 has not finished yet and our colleagues from the commercial & Export department are always looking for new business opportunities. Ready to join us?

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